4 Top Skills You Need in a Social Media Manager. Job Description

There are several new professions that have made their way in the competitive labor market thanks to technology advances. App developers, SEO and SEM specialists, wall scouters are among the most sought after. But one of the most popular jobs is that of the social media manager.

It’s common for small business owners to consider that they don’t need to build presence on social networks, or that they can handle these tasks on their own. However, building a strong digital presence is one of the pillars of success today, that’s why finding a good social media manager is critical.

We've put together 4 top skills you need to find in a social media manager, hoping it would help with your decision making.

What is the best social media manager job description?

A social media manager is responsible for creating company accounts in social networks, creating marketing campaigns, brand promotions, monitoring the results using analytic tools and responding directly to the client's social media inquiries using the company's guidelines. Their job may also require to constantly evaluate the success of marketing efforts and changing that strategy as needed.

Now that you know what a social media manager does, it's time for you to consider the necessary skill set someone needs to have to be a perfect fit for the job.

1. Social media expertise

This is the most obvious, but yet, the most important one. You need to consider that not anyone with an Instagram or Tik Tok account would be a good social media manager.

The person you hire for this job needs to know exactly what type of content works on each of the social media platforms, how to optimize it, and understand the interaction differences in each one of them.

They should also know how to engage with an audience and hopefully get some new customers for your business and take your social presence to the next level.

2. Customer service skills

A social media manager needs to communicate effectively with customers. If your customers ask questions or comment on your social networks and no one answers, it might have a negative impact on your company's image.

Your social media manager will become the voice of your company in social media, therefore they have to know that everything they say and do is a representation of the brand, whether it’s good or bad.

3. SEO knowledge 

SEO knowledge is fundamental to any social media manager as it has great impact on the overall social media strategy. SEO optimization needs to be aligned with the company's marketing objectives and with the language of the target audience.

A social media manager needs to know how to optimize every piece of content through SEO and how to promote this content through social media.

4. Social media management tool masters

There are many tools available for a social media manager to use, however it’s important to understand if the person you hired knows how to use them correctly.

A good social media manager needs to understand and manage every tool that social networks offer to their clients such as: calendars, advertising products, analytical software and much more.

Related: 2 secrets for growing any business quickly.

The good thing about hiring someone who knows how to use the tools beforehand is that you will not have to spend money or energy in training.

We know that finding a good social media manager may not be an easy task, however if you keep an eye on these 4 specific qualities you’ll be able to find THE person who will take your social media presence to the next level.